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  • Take a Closer Look.

    Various business units and products make up the Georgia-Pacific Packaging & Cellulose Segment. At first glance, you may wonder if cellulose and brown boxes really do have anything in common. We invite you to take a closer look. It’s our DNA that links us together.

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  • IT’S IN OUR DNA. AND EVERYTHING WE DO.

    Safety. Sustainability. Customer Focus. Innovation. Quality. Value Creation. These are the strands in our DNA that set us apart. When you take a closer look, you’ll discover that they are evident in everything we do.

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    Always Innovating​

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    At Georgia-Pacific’s Innovation Institute®, we believe that collaboration with you is just the beginning of an in-depth process to find creative ways of reducing costs and improving the performance of your packaging.


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    News & Events

    Georgia-Pacific Enhances Capabilities for Brands by Expanding Digital Pre-print

    November 7, 2016


    Consumers today demand something special and unique for their purchasing dollars. Even with large, proven brand products, customization is the name of the game. Now, corrugated packaging can be part of the customization experience even at high volume with new capabilities at Georgia-Pacific.


    The package can help brands tell their story and create an experience with the product from the first interaction at retail through consumption. Customization through digital print opens the opportunity for package design to play a more important role in the marketing mix. Brands can benefit from digital capabilities at a speed, quantity and efficiency not previously available. Georgia-Pacific’s own copy paper on-package promotion is an example of digital pre-print customization.


    Based on the company’s experience with digital pre-print and post-print and its brand-building potential, Georgia-Pacific is the first corrugated packaging provider in the U.S. to purchase the new HP PageWide Web Press T1100S, which will uniquely give Georgia-Pacific the ability to provide customized digital pre-print for corrugated packaging at scale.


    “Georgia-Pacific Corrugated is always looking for ways to enhance our customers’ brands and optimize their packaging,” said Sergio Morales, director – product and brand development at Georgia-Pacific. “The decision to purchase the new HP T1100S digital press was driven by our customers’ desire to bring new designs to market faster and provide more flexibility in customization and product quantity.”


    Georgia-Pacific currently has two HP digital presses, a Scitex 15500 for merchandising displays and a HP PageWide Web Press T400S in use for corrugated packaging and display pre-print applications. Since purchasing the first North American T400S digital press in 2015, Georgia-Pacific has confirmed digital pre-print’s value in addressing its customers’ desire for solutions to improve omnichannel marketing, customization, promotions, and test marketing.


    The T1100S produces pre-print that matches the width of a 110-inch corrugator and produces high-quality print with 4 process colors (CMYK) on coated and uncoated substrates. This will give Georgia-Pacific the capability to efficiently provide volume customization from a centralized hub. In addition to faster, more efficient production and customization, digital pre-print also opens new capability for variable data printing, track and trace and omnichannel marketing at a desired scale.


    “HP and Georgia-Pacific have had a great working relationship since we initiated discussions to purchase our first digital web press,” said Ted Samotis, general manager – Georgia-Pacific Color-Box. “HP’s deep experience in digital print solutions and broad exposure across the graphics industry make them an ideal collaborator as we lead the analog to digital transformation in customized packaging to anticipate and meet the evolving needs of brands.”


    As brands continue to seek new ways to increase engagement with their consumers through customization, the evolution of digital print provides greater flexibility and increases the options available to brand owners.


    Learn more about GP Corrugated at www.gpcorrugated.com.



    The Innovation Institute®: An Environment for Ideation

    June 27, 2016


    The Innovation Institute is a hub for learning, developing, ideation, and problem solving. Read Packaging Digest’s article and see the full video here!​


     



    Georgia-Pacific Corrugated Acquires Southern California-Based Reliable Container

    June 9, 2016


    Georgia-Pacific continues to expand its corrugated packaging business with the acquisition of Southern California-based Reliable Container. The acquisition includes converting plants in Santa Fe Springs, California, and Tijuana, Mexico.


    “Georgia-Pacific has had a working relationship with Reliable Container for many years and now welcomes them as part of our organization, expanding our capability and geographic reach in the important Southern California and Baja region,” said Billy Medof, president – GP Corrugated. “This acquisition further demonstrates our commitment to build our customers’ brands, improve their operations and optimize their packaging. With this acquisition and following the conversion of our La Mirada sheet feeder to a state-of-the-art box plant, we will serve customers in Southern California and Northern Mexico with a box plant, two sheet plants, and through our interest in the GoldenCorr sheet feeder.”


    Established in 1979, Reliable Container offers a variety of custom corrugated containers and point-of-purchase displays, in addition to offering consultation, design and inventory services. Their diverse customer base includes furniture, food and beverage, consumer products, auto, electronics, fabricated metal products and services industries. The approximately 250 employees are now part of Georgia-Pacific.


    “Georgia-Pacific has been one of our major suppliers and a customer for many years. We are very pleased they have purchased Reliable Container,” said Dan Brough, president and founding partner of Reliable Container. “Having seen how Georgia-Pacific applies a market-based business philosophy, we felt this would be the right company for our long-term and hard-working employees and loyal customers. As a Georgia-Pacific company, we know that Reliable will continue to grow and maintain outstanding support of our customers.”



    Learn more about Reliable Container at www.reliablecontainer.com.



    Georgia-Pacific & PAX Corrugated Introduce Custom Packaging Solution for Craft Beer

    May 2, 2016


    Georgia-Pacific Corrugated, a recognized leader in innovative, customer-focused packaging solutions, is introducing a new advancement designed to revolutionize the way craft brewers market their products. In alliance with PAX Corrugated, Georgia-Pacific now offers craft brewers the ability to customize graphics on 6-, 12- and 24-pack carriers. Georgia-Pacific, working closely with HP, has developed a unique digital pre-printed corrugated packaging capability that provides customers with a level of customization and flexibility previously unavailable. This introduction will enable craft brewers to create packaging that attracts consumers at point of sale with high-quality graphics, low minimum order quantities, variable images, all while saving on costly printing plates.


    Georgia-Pacific will unveil the new Color-Box® packaging solution for craft brewers at the Craft Brewers Conference & BrewExpo America® in Philadelphia (May 3-6; booth #4005). Georgia-Pacific's first exhibit at the show in 2014 helped to identify craft brewers’ unique packaging needs. This year, Georgia-Pacific will showcase a solution that meets those needs by officially launching www.customcolorbox.com – an interactive website that serves as a single online destination for craft brewers to design and order their packaging. By accessing the site’s unique features, visitors can easily download a packaging template, upload a design with their own artwork and then send it to Georgia-Pacific Corrugated printing experts to receive a quote and proof. PAX will then produce the package and ensure the final packaging arrives on time – usually 7-10 days after printing.


    As the industry expands, craft brewers find themselves in need of new ways to capture consumers’ attention at the point of sale. In 2015, overall beer market sales were $105.9 billion and the craft beer market, $22.3 billion – a 16 percent dollar sales growth, according to the Brewers Association . U.S. craft beer production volume also went up 13 percent in 2015. With this new Georgia-Pacific Color-Box packaging solution, small and large craft brewers alike can now customize their packaging with high-quality graphics while still enjoying fast turnaround and delivery, supporting the demands of this growing industry.


    “Georgia-Pacific takes pride in helping brand owners create a voice in the marketplace and we are excited to provide brewers with a canvas to tell their story in a way that is as unique and compelling as the product itself,” said Sergio Morales, director of product and brand development at Georgia-Pacific Corrugated. “In an industry where creativity is a must – in both flavor and design – www.customcolorbox.com makes designing eye-catching packaging as easy as possible, so brewers can focus on their core business: making quality beer.


    “The ordering website complements our Litho-Corr™ and litho-laminate offerings, allowing us to serve the creative needs of small and big customers alike. We have invested in technology that positions us to be a provider of choice for an entrepreneur trying to start their brewery or an established brewer.”


    With decades of experience supporting brands of all sizes and across a spectrum of consumer product categories, Georgia-Pacific is the first provider in North America that offers digitally printed corrugated that is ideally suited to help craft brewers maximize the potential of their packaging to tell their story. Color-Box packaging was developed specifically to make it easy for brand owners to use high graphic corrugated packaging as a marketing tool and can help brewers not only to create impactful packaging for their regular varietals but also to offer retailers exclusive and seasonal offerings.


    Georgia-Pacific's Color-Box packaging solutions include a full range of corrugated packaging, printing and special offerings such as coatings, foil stamping, embossing and debossing, and flatbed diecutting. Georgia-Pacific and PAX Corrugated have the flexibility to accommodate sudden demand spikes, ensuring that craft brewers always have creative and engaging packaging on hand.


    To learn more about Georgia-Pacific’s Color-Box packaging for craft brewers, visit www.customcolorbox.com.



    Big Island Containerboard Mill Assists with Chestnut Seedling Research

    March 24, 2016


    Big Island mill volunteers, along with The American Chestnut Foundation (ACF) planted 100 chestnut seedlings to further the research started in 2011. More than 800 chestnut seedlings have now been planted on the Big Island site by employee volunteers as part of the ACF’s effort to restore the American chestnut to its original habitat, once an essential part of the Eastern U.S. forestry ecology and economy, after it was nearly eradicated by a fungal disease in the early 1900s. The Big Island mill made a 20-year commitment to provide and manage a protected plot of land on which The American Chestnut Foundation can monitor the saplings in a natural setting. In addition, an eight-foot fence was built around the planting site to increase the saplings’ chances of reaching maturity by keeping out deer.


    These seedlings are from a new genetic family and are being monitored for resistance to the soil-borne fungus, phytophthora, which is the second-leading cause of chestnut demise. The original planting in 2011 was to see if the seedlings have the physical characteristics of the American chestnut, but are also blight resistant. The Big Island volunteers and the ACF are now working to determine if the seedlings are also resistant to phytophthora.


    Georgia-Pacific has long been committed to sustainable forestry practices. In November 2010, the company expanded its forest policy to better identify and protect endangered forests in the United States; promote conservation of forest diversity; and enhance its sustainable forestry and recycling practices. The policy update is the result of ongoing discussions with customers and suppliers, and several years of consultation with a number of environmental organizations, including the Rainforest Action Network, the Natural Resources Defense Council and the Dogwood Alliance.


    Learn more about The American Chestnut Foundation at www.acf.org.



    Corrugating Process Study Shines Light on Effective Sanitation

    March 14, 2016


    In a recent study by NSF International, sponsored by the Corrugated Packaging Alliance, researchers concluded that the temperature attained during the typical corrugating process destroys four illness-producing strains of E Coli and Salmonella commonly found in fresh produce. The study was run by applying organisms to corrugated containerboard which was then heated for 9 seconds. The level of organisms on the corrugated container was evaluated both before and after to determine the reduction during the heating process.


    The study showed that the corrugation process effectively sanitized the board against the tested organisms, supporting the industry's position that the use of corrugated containers will not introduce microorganisms into the food chain and lead to food-borne illness.


    Download the full study on the Corrugated Packaging Alliance's website



    Georgia-Pacific Corrugated Acquires Excel Displays & Packaging

    March 1, 2016


    Georgia-Pacific has acquired Excel Displays & Packaging, based in Aurora, Illinois. The acquisition includes a state-of-the-art converting plant in Aurora; sales and design office in Bentonville, Arkansas; and a minority interest in Five Star Sheets sheet feeder consortium in New Carlisle, Indiana. Terms of the deal are not disclosed.


    “This acquisition supports our commitment to help our customers build their brands by bringing new capability in point-of-purchase displays, digital print capability that complements our current print offering, and an additional converting plant,” said Billy Medof, president – GP Corrugated. “Excel has a highly regarded team and a reputation for quality packaging and innovative displays. We are excited to welcome them to the GP Corrugated team and look forward to enhancing the solutions we bring to our customers.”


     


    Established 1989, Excel is an innovative designer and manufacturer of award-winning point-of-purchase displays, high-graphic retail packaging, in-store signage and industrial packaging. The approximately 120 employees are now part of Georgia-Pacific.


    Excel’s founder and CEO, Michael Mikula, describes the acquisition as a perfect fit. “Excel Displays & Packaging brings to the table industry-leading investments in high-speed digital printing, patented club-store packaging (the X Card®), leading-edge shopper marketing intelligence, and a world-class manufacturing facility and design center. As our growth and national presence accelerated over the past several years, we were looking for a company that could take our investments, grow them further, and provide access to a larger customer base that can benefit from all that Excel has to offer. I’m proud of everything we've built, and I'm confident that GP will make the Excel brand even stronger.”



    Georgia-Pacific to Convert California Sheet Feeder to Box Plant

    February 5, 2016


    Georgia-Pacific has announced plans to convert its La Mirada, California, sheet feeder to a box plant over the next several months. The addition of state-of-the-art converting equipment is expected to be complete by September 2016.


    In 2015, Georgia-Pacific purchased a minority ownership interest in the LACorr sheet feeder consortium, now GoldenCorr, and began producing current La Mirada customer orders at the consortium on February 1. Following that transition, the plant will soon begin the installation of new converting equipment. When complete, corrugated box customers in Southern California will be served by one of Georgia-Pacific’s most technologically advanced corrugated packaging plants. Customer segments that will be served include produce, industrial and consumer goods.


    “The conversion of our La Mirada plant and our LA Corr investment demonstrate the importance we place on the Southern California market and our customers, and are key parts of our business strategy for the region” said Billy Medof, president – GP Corrugated. “Over the last few years, our La Mirada employees demonstrated their commitment and ability to provide customers with outstanding products and service. They are enthusiastic about the opportunity to expand their capabilities and committed to a smooth and successful transition for our customers.”



    Georgia-Pacific Corrugated Enables E.J. Gallo's Newest Brand to Exceed Expectations

    January 12, 2016


    As the fastest growing brand in the wine industry, Dark Horse Wine, an E. & J. Gallo brand, is certainly winning. After a very successful two and a half year test placing product in a leading U.S. retail store, the brand officially launched in March 2015 across the country.


    The Dark Horse name reflects both the brand and the individual behind it. Winemaker, Beth Liston, breaks the “winemaker” mold. After studying food science in college, Liston moved to Texas where she worked in wine sales. At the time, she already knew a lot about how wine was made – but not how it was sold. The experience helped her realize where her heart was in the business, which led her back to California where she soon after became Dark Horse’s winemaker.


    A package that could provide a powerful display for the product once it hit stores was the team’s next focus. Considering the vast number of products competing for consumers’ attention in store aisles, brand owners must ensure their package is just as great as their product. As brands are typically unable to include additional displays in stores, having a great package works strongly in its favor. Georgia-Pacific’s Color-Box® packaging solution vibrantly communicates the Dark Horse story, value and brand.


     



    To learn more about Georgia-Pacific’s Color-Box® packaging, visit www.Color-Box.com.


    Read the full story on GP Corrugated and Dark Horse in Packaging Strategies magazine.



    Georgia-Pacific Cellulose Renews Support for UNICEF Water & Sanitation Programs in Rural China

    January 11, 2016


    GP Cellulose is renewing a two-year, $500,000 commitment to donate $1 to the U.S. Fund for UNICEF for every metric ton of Golden Isles® fluff pulp purchased by its customers in China. Through the GP Cellulose Green Hand® Project, these donations will help UNICEF improve water and sanitation facilities and support hygiene and nutrition programs in schools in the provinces of Chongqing, Guangxi and Xinjiang. Funds raised will help teach students proper hygiene practices and improve sanitation facilities – including toilets and hand-washing stations – in addition to training teachers on the importance of clean water, sanitation and hygiene practices.


    "GP Cellulose fluff products are used in more than 75 countries worldwide, including China, with a primary end-use in products that improve hygiene," said Pat Boushka, president of GP Cellulose." Our Green Hand® Project helps address the need for water, sanitation and hygiene for rural school children in China. By supporting UNICEF for the past two years, we are helping to bring about change and build stronger, more sustainable communities where we and our customers do business."




    For more information, visit: www.greenhandproject.com.



    Read about other Georgia-Pacific news.​​

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