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  • IT'S IN OUR DNA. AND EVERYTHING WE DO.

    Safety. Sustainability. Customer Focus. Innovation. Quality. Value Creation. These are the strands in our DNA that set us apart. When you take a closer look, you’ll discover that they are evident in everything we do.

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    GP Color-Box
  • Let your packaging tell your story.

    Color-Box® packaging provides a canvas for brands to tell their stories in a way that’s as unique and compelling as their products.

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        #TellYourStory 


    Always Innovating

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    At Georgia-Pacific’s Innovation Institute®, we believe that collaboration with you is just the beginning of an in-depth process to find creative ways of reducing costs and improving the performance of your packaging.


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    Innovation Institute ›



    Our Locations


    Our plants are strategically located near most consumer packaged goods companies. Our multiple facilities and dedicated customer service make us the ideal choice for you.

    Georgia-Pacific Success Story: Producing Results

    How Georgia-Pacific’s Innovation Doubled Produce Sales for a Major Grocery Chain


    Challenge
    They say that nature is the best designer, so displaying vivid fruits and vegetables in a generic brown box just isn’t fitting. When a major grocery store chain wanted to increase its produce sales, it decided to revamp its bell pepper display cases, which were plain and lacked graphics. The chain also decided to relocate the peppers from the produce aisle to the check-out stands to function as an impulse purchase. For a fresh take on its produce that would catch the eyes of shoppers, the chain turned to Georgia-Pacific.

    Solution
    Georgia-Pacific created a customized retail ready bin in an eye-catching octagonal shape that featured:


     

    • Bright and colorful graphics to reflect each grower’s brand
    • A bountiful appearance, using a pyramid-style insert and false bottom
    • Enhanced space for marketing using a shelf inside the bin to support a promotional stand

    Result

    After implementing GP’s retail ready solution, pepper sales doubled. Since then, the chain has ordered additional containers for fresh fruit such as such as mangos and citrus. GP has since created and supplied these graphic enhanced solutions for other produce, adapting the bin design and strength according to the weight of the products. Finally, produce has a display bin worthy of its beauty.