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  • Take a Closer Look.

    Various business units and products make up the Georgia-Pacific Packaging & Cellulose Segment. At first glance, you may wonder if cellulose and brown boxes really do have anything in common. We invite you to take a closer look. It’s our DNA that links us together.

    Learn More About Our DNA ›
    GP Packaging
  • IT’S IN OUR DNA. AND EVERYTHING WE DO.

    Safety. Sustainability. Customer Focus. Innovation. Quality. Value Creation. These are the strands in our DNA that set us apart. When you take a closer look, you’ll discover that they are evident in everything we do.

    Learn More About Our DNA ›
    GP Packaging
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    Always Innovating

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    At Georgia-Pacific’s Innovation Institute®, we believe that collaboration with you is just the beginning of an in-depth process to find creative ways of reducing costs and improving the performance of your packaging.


    Learn About the
    Innovation Institute ›


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    With approximately 40 plants, 11 mills and countless representatives throughout the world, we’re always nearby and ready to help.



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    News & Events Archiv​es

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    News & Events Archive - 2015

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    Georgia-Pacific's Innovation Institute® Enhances Capability

    February 9, 2015​


    In line with its commitment to providing customers with innovative packaging solutions, Georgia-Pacific enhanced the testing and development areas of the facility and completed the work to achieve LEED® (Leadership in Energy and Environmental Design) Silver certification. Enhancements include a new “wet” lab for paper testing, changes to allow for rapid prototyping and improved environmental chambers for pre-test conditioning of packaging materials.


    Originally built in 1991 as the Technology and Development Center, the Innovation Institute today serves as the company’s creative and collaborative environment dedicated to helping customers build brands, improve operations and optimize their packaging. The result is next generation packaging design and testing that can give customers the competitive advantage necessary in today’s market.


    “The Innovation Institute is a reflection of GP’s commitment to our customers in the areas of safety, sustainability, customer focus, innovation, quality and value creation – what we call our DNA,” said Jim DiAndreth, vice president – research and technology, Georgia-Pacific Packaging & Cellulose. “It’s not about simply staying on the cutting-edge of packaging technology, it’s about creating step-change innovation that creates real value for our customers.”


    To learn more about Georgia-Pacific’s Innovation Institute please visit www.gpinnovates.com.​