Evolving Beyond The Box

Brand Ready Packaging® is Georgia-Pacific’s innovative answer to retail ready packaging and is designed to drive consumer purchase intent, enhance the shopper’s experience, and ultimately increase sales.

Evolving Beyond The Box

Brand Ready Packaging® is Georgia-Pacific’s innovative answer to retail ready packaging and is designed to drive consumer purchase intent, enhance the shopper’s experience, and ultimately increase sales.

Evolving Beyond The Box

Brand Ready Packaging® is Georgia-Pacific’s innovative answer to retail ready packaging and is designed to drive consumer purchase intent, enhance the shopper’s experience, and ultimately increase sales.

A LITTLE CHANGE CAN MAKE A BIG IMPACT

Georgia-Pacific’s Brand Ready Packaging solution helped generate a 14% increase in sales for Bud’s Best Cookies.

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A LITTLE CHANGE CAN MAKE A BIG IMPACT

EVOLVING BEYOND THE BOX
Through innovative design, exacting production techniques, and proprietary consumer insights, Brand Ready Packaging® (BRP) from Georgia-Pacific offers a better way to communicate your brand’s story instantly and powerfully; it makes the shopping experience easier and influences the critical in-store moment of choice with effective on-shelf displays that meet the needs of brand owners, consumers, and retailers.

GEORGIA-PACIFIC’S BRAND READY PACKAGING
We have proprietary tools and techniques, that help translate consumer insights into design levers, streamline the ideation and prototype process, and help test and validate our solutions in a cost effective fashion. We offer a collaborative process that includes design innovations from our Innovation Institute®, including our Clean and Easy-Perf™ perforation solution that helps packaging stand up to the supply chain and have a superior shelf presence. And by working alongside our Color-Box® team, we can create high-graphics packaging solutions that make it easy for brand owners to adopt a secondary packaging solution that communicates their story instantly and powerfully. With high-quality appearance, real merchandising functionality, and on-shelf brand impact, BRP makes the money you spend on packaging work harder.

MAKING YOUR PACKAGING PERFORM
BRP can make your packaging perform at the key in-store “moment of choice”; helping you increase your brand presence while meeting the demands of retail ready packaging requirements from retailers. Our collaborative design process combines your consumer and brand insights with our packaging expertise to develop the solution that best meets your needs.

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A LITTLE CHANGE CAN MAKE A BIG IMPACT

Brand Ready Packaging® is a collaborative process that marries our packaging expertise with your brand expertise to ultimately create a solution that increases sales. We have done extensive research on packaging and shoppers’ path to purchase. By utilizing this knowledge, as well as your knowledge of your brand, we can come up with a solution that consumers love.

THE BRP PATH TO PURCHASE

Our path to purchase model helps us understand and apply shopper insights to create effective on-shelf displays that meet the needs of brand owners, consumers and retailers.

  • Finding: The first step to consumers purchasing your product is their ability to find it on shelf.
  • Choosing: Consumers choose to select your product over your competitors’.
  • Accessing: Consumers can easily pick up the product and read the primary package without fear of disrupting the shelf set up.
  • Using: Consumers can easily carry, store, and access the product in store and at home.

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WHY BRP

Brand Ready Packaging® (BRP) is a holistic solution that meets the needs of all stakeholders: Brand Owners, Retailers, and Consumers. It’s a win for consumers because it enhances their shopping experience, a win for brand owners by helping convey their brand’s story, and a win for retailers because it helps their stocking efficiencies.

BRP re-imagines the shelf from the shopper’s point of view. Our BRP solutions ensure secondary packaging satisfies retailer needs, and builds brand impact at the critical in-store moment of choice – enhancing the shopping experience. Georgia-Pacific has the expertise, commitment and resources to offer you the best Brand Ready Packaging solution.

DISCOVER WHAT BRP CAN DO FOR YOU
  • Increased sales
  • Reduced out of stocks
  • Retailer labor efficiencies
  • Higher quality packaging appearance
  • Increased brand impact on-shelf
  • Increased shelf-stocking safety
  • Reduced product damages

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BRAND READY PACKAGING® DESIGNS

Produce
Household Items

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Always Innovating

At Georgia-Pacific’s Innovation Institute®, we believe that collaboration with you is just the beginning of an in-depth process to find creative ways of reducing costs and improving the performance of your packaging.

Our Locations

With approximately 40 plants, 11 mills and countless representatives throughout the world, we’re always nearby and ready to help.