Growing Smarter

Good business isn’t just about growth, it’s about creating value. We believe in growing in a way that benefits our customers and GP Cellulose, building for the long term. GP Cellulose. Growing Smarter™.

It's In Our DNA. And Everything We Do.

Safety. Sustainability. Customer Focus. Innovation. Quality. Value Creation. These are the strands in our DNA that set us apart. When you take a closer look, you’ll discover that they are evident in everything we do.

The Green Hand® Project

By participating in the Green Hand® Project, you can join GP Cellulose in helping UNICEF provide healthy and safe schools for children in China.


Safety. Sustainability. Customer Focus. Innovation. Quality. Value Creation. These are the strands in our DNA that set us apart. When you take a closer look, you’ll discover that they are evident in everything we do.


The foundation of Georgia-Pacific is our people. Protecting our people by promoting and ensuring safety is essential to our business — and it’s just the right thing to do.


At GP Cellulose, we define sustainability as “meeting the needs of society today without jeopardizing our ability to do so in the future.” It’s a thoughtful way to address the here and now, while planting seeds for future generations. Our largest raw material is a sustainable one – trees. Our cellulose is an essential part of many products for everyday use that allows for improved quality of life and hygiene. We view sustainability in three dimensions – social, environmental and economic – and strive to find the right balance to help create long-term value for our customers, for society and for our company. We will remain a sustainable company into the future by creating value the way we always have – providing products and services that customers value more highly than available alternatives and using resources efficiently in doing so. We are committed to sustainable fiber sourcing strategies in purchasing fiber from suppliers – a majority of whom are family forest landowners. Georgia-Pacific acknowledges all recognized certification programs. Currently, all wood and fiber delivered to GP Cellulose manufacturing facilities in the United States is processed through our 100% SFI® certified procurement system. We also support Forest Stewardship Council® (FSC®) and other credible forestry standards and have earned the FSC® Chain-of-Custody Certification.

​​Learn more about the GP Cellulose GmbH commitment to Sustainable Forestry Certifications.


At GP Cellulose, we believe that innovation should focus on specific needs, and that game changing ideas are often simple ones. Our strength is our people and their strength is creating cellulose products and services to help you meet your business objectives. GP Cellulose continuously investigates ways to improve fiber performance by focusing on our customers objectives. One example of this is the development of our CelluFlex™ product line. One of the benefits of CelluFlex fiber is that it can replace other, more costly raw materials for applications in products and markets such as pharmaceuticals, food, industrial thickeners and textiles. Ideas such as this one are what we strive for as we create added value and competitive alternatives for our customers.


GP Cellulose takes our quality commitment to our customers very seriously. We continue to allocate significant investments in updating our facilities and improving our services to our customers in order to be the preferred supplier for cellulose products — the Supplier of Choice. Golden Isles® fluff pulp is known worldwide as a quality brand of fluff pulp used in a variety of absorbent applications such as: baby diapers, feminine hygiene and adult incontinence products, airlaid nonwovens, pet pads and food-grade absorbent pads, to name a few.

Customer Focus

At GP Cellulose, we develop relationships with our customers to anticipate and satisfy their needs. We believe that to grow our business we must help our customers become more successful and more profitable. GP Cellulose believes in maximizing both our futures by creating and building on opportunities. Our sales offices, strategically located in Europe, Asia, and North and South America, allow us to better understand and respond to our customers’ needs and provide tailored services. Our technical services team of industry experts is constantly traveling the world assisting customers in using our products more efficiently, providing on-site training in a variety of innovative applications and helping customers achieve their product and process improvement goals.

Value Creation

Simply put, Value Creation is why we are in business. And over the long term, real value creation for our customers and society through economic means is what will keep us in business and allow us to grow. Consistent application of our Market Based Management® (MBM®) framework and tools will help us create value in the long run. For this to happen, we need to understand and anticipate our customers’ needs. At GP Cellulose, we believe in creating long-term value for our customers, our company and business partners. Our strategies and actions are guided by MBM principles, which are based on integrity, compliance and long-term value creation. By finding new and better ways to manufacture our products and support the needs of our customers, we challenge you to see us as more than just a supplier.

Market Based Management® and MBM® are registered trademarks of Koch Industries, Inc. used under license by Georgia-Pacific LLC.

©2014 GP Cellulose GmbH. All rights reserved. The GP Cellulose logo, Growing Smarter, and Golden Isles are trademarks owned by or licensed to GP Cellulose GmbH. All other marks are the property of their respective owners.

Get Connected


Always Innovating

By participating in the Green Hand® Project, you can join GP Cellulose in helping UNICEF provide healthy and safe schools for children in China. 

Our Locations

GP Cellulose operates four world-class, non-integrated wood pulp mills, one cotton linters pulp mill, and one cotton converting plant in the southeastern United States. We are committed to meeting the needs of our customers in more than 75 countries worldwide with quality products, global logistics and technical services.