Growing Smarter

Good business isn’t just about growth, it’s about creating value. We believe in growing in a way that benefits our customers and GP Cellulose, building for the long term. GP Cellulose. Growing Smarter™.

It's In Our DNA. And Everything We Do.

Safety. Sustainability. Customer Focus. Innovation. Quality. Value Creation. These are the strands in our DNA that set us apart. When you take a closer look, you’ll discover that they are evident in everything we do.

The Green Hand® Project

By participating in the Green Hand® Project, you can join GP Cellulose in helping UNICEF provide healthy and safe schools for children in China.

The Green Hand® Project

About The Project | How You Can HelpThe Blue Hand™ Project | The Green Hand® Project

Good business isn’t just about growth, it’s about creating value. We believe in growing in a way that benefits our customers, our shareholders, and society – building for the long term.

We view sustainability in three dimensions – social, environmental and economic – and strive to find the right balance to help create long-term value for our customers, for society and for our company. Our cellulose is an essential part of many products for everyday use that allows for improved quality of life and hygiene. As part of our efforts to help the communities in which we do business, GP Cellulose is working to help UNICEF provide safe and healthy schools for thousands of children in China through the Green Hand® Project.

GP Cellulose will make a donation of $1 to the U.S. Fund for UNICEF for every metric tonne of Golden Isles® fluff pulp purchased through 2019. All funds generated through the Green Hand Project support water and sanitation facilities and support hygiene and nutrition programs in Chinese schools. For each two-year period from 2015-2019, GP Cellulose donated $500,000 to UNICEF.  Beginning in January 2019, GP Cellulose has pledged to donate $500,000 to UNICEF efforts in India.  By purchasing Golden Isles® fluff pulp, you are helping GP Cellulose provide funding to UNICEF’S efforts to improve the health and safety of children in India.

GP Cellulose. Growing Smarter™.

GP Cellulose will donate $1 to the U.S. Fund for UNICEF for each metric tonne of Golden Isles® fluff pulp purchased by customers in China between December 23, and December 31, 2019, to support UNICEF’s water and sanitation programs in Chinese schools, up to $500,000.

For more information visit
UNICEF and the U.S. Fund for UNICEF do not endorse any brand or product. No portion of the purchase price is tax-deductible.

©2018 GP Cellulose GmbH. All rights reserved. Green Hand® and the Green Hand Logo are trademarks owned by GP Cellulose GmbH.

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The Green Hand®​ Project

The patented portfolio of Golden Isles fluff pulp has expanded with the new Golden Isles CO™ Fluff Pulp.

Our Locations

GP Cellulose operates four world-class, non-integrated wood pulp mills, one cotton linters pulp mill, and one cotton converting plant in the southeastern United States. We are committed to meeting the needs of our customers in more than 75 countries worldwide with quality products, global logistics and technical services.