Safety. Sustainability. Customer Focus. Innovation. Quality. Value Creation. These are the strands in our DNA that set us apart. When you take a closer look, you’ll discover that they are evident in everything we do.
In life, the details make all the difference. And that’s true for businesses too. The products. The interactions. The innovative ideas. At Georgia-Pacific Corrugated, we stand apart because of the qualities that make us unique.
Georgia-Pacific Success Story: Cheers to Strong Packaging
How Georgia-Pacific Generated Valuable Storage Savings for a Brewery Supplier
Hopunion, LLC is renowned in the craft beer industry for producing premium hops, a flower used as a flavoring agent in beer. The company’s cold-storage boxes hold 44 pounds of this heavy herb. When stacked more than two pallets high, the 31-pound corrugated medium container being used by Hopunion would collapse, crushing the product. In addition, the box had a small print area that dwarfed the company logo and graphics, and was cluttered with product information.
With plans to increase its production by 46 percent in 2012, Hopunion turned to Georgia-Pacific to develop a box with enhanced stacking strength that would allow the company to save on storage space and showcase its brand with eye-catching graphics.
GP visited the plant to collaborate with Hopunion and develop a solution to their packaging challenges. GP made the following modifications:
- Reoriented the flute direction to strengthen the box
- Upgraded to a 41-pound corrugated medium to strengthen the package against compression
- Developed a corrugated insert for internal structural support
- Updated graphics and expanded print area to improve placement of sustainability and product information, and provided a cleaner design on the box surface
With GP’s modifications, the boxes can now be stacked four pallets high. As a result, Hopunion saved more than $50,000 by decreasing warehouse storage and shipping costs within the first year alone.
In addition, the company’s logo now appears bigger and bolder on the box, alerting craft brewers to the Hopunion brand.
Hopunion was so satisfied with the value that GP added that it now purchases 100 percent of its packaging from GP. In addition, Hopunion has recommended GP to other manufacturers in the craft brew industry.