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In life, the details make all the difference. And that’s true for businesses too. The products. The interactions. The innovative ideas. At Georgia-Pacific Corrugated, we stand apart because of the qualities that make us unique.

Georgia-Pacific Success Story: Smooth Sailing

How Georgia-Pacific’s Innovative Packaging Paved the Way for a 40 percent Increase in Sales for Pirate Brands


It’s always nice when someone else knows what you need before you even have to ask. Pirate Brands, located in Sea Cliff, N.Y., is famous for its healthy and fun snack food products, including Pirate’s Booty®, Original Tings® and Smart Puffs®. Founded in 1987, the company has grown tremendously and its products are now sold throughout the country in convenience stores and in larger grocery chains, such as Wal-Mart, Super Mart and BJ’s.

Georgia-Pacific has enjoyed a long-time relationship with Pirate Brands, providing retail ready shipping cases for its well-known brands. GP proactively showed the company how a revamped retail ready package with new features would strengthen shelf presence and increase demand for its products.


The new Pirate’s Booty secondary packaging features colorful graphics that coordinate with the primary packaging for brand consistency and stronger shelf recognition.

GP’s new design included its innovative Clean and Easy-Perf® technology. The new design:

  • Consistently creates a smooth perforated edge to enhance brand image
  • Expedites stocking the product on store shelves, allowing retailers to save on labor costs
  • Eliminates the need for a knife to open the carton, making it a safer solution for retail stock employees and eliminates a source of product damage.


Thanks in part to the state-of-the-art package stemming from a trusted relationship, Pirate Brands has experienced a 40 percent increase in sales. Because of the initial success, the company has since incorporated GP’s Clean and Easy-Perf® technology for all of its brands.

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At Georgia-Pacific’s Innovation Institute®, we believe that collaboration with you is just the beginning of an in-depth process to find creative ways of reducing costs and improving the performance of your packaging.

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