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Georgia-Pacific Success Story: Just the Basics

How Georgia-Pacific’s Flexibility Created Value for a New Customer

Challenge

Sometimes you realize that those extra bells and whistles are not only unnecessary, but also costly. A leading manufacturer of flooring surfaces needed to save on material costs for laminate films, which are heat sealed to the back of wooden floorboards to prevent warping.

Although this company is not traditionally a customer for Georgia-Pacific Kraft, it reached out to its neighbor for help in creating a customized sheet that had only those features that the customer needed, without superfluous layers.

Solution

Georgia-Pacific jumped at the opportunity to innovate our standard products to fit a new application and began by creating a stripped-down laminate sheet. To ensure that the new sheets met the customer’s needs, Georgia-Pacific conducted extensive tests at its Palatka, Florida mill. GP verified that the sheets had sufficient porosity to absorb the polyethylene, the chemical that adhered them to the floorboards.

Result

GP’s initiative and flexibility to modify our standard products for a new application provided significant savings and added value for this non-traditional customer.

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At Georgia-Pacific’s Innovation Institute®, we believe that collaboration with you is just the beginning of an in-depth process to find creative ways of reducing costs and improving the performance of your packaging.

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