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Georgia-Pacific Success Story: Colors that Pop
How Georgia-Pacific’s Color-Box® team enhanced a leading detergent manufacturer’s shelf presence through top-notch graphics
As the number of brands vying for shelf space and consumer attention continues to grow in today’s market, in-store impact is more critical than ever. Case in point – a major detergent manufacturer wanted to modify its club case packaging for two- and four-count bottles, each greater than 150 ounces. Though the bottles themselves featured eye-catching graphics, the case package used only three colors, which gave it a generic-looking appearance. In addition, its former printing solution didn’t allow for the smaller print-runs necessary for multiple seasonal and regional promotions.
The manufacturer’s creative team wanted to boost the detergent brand’s shelf presence with case package designs as attractive as the bottles, but without raising production costs. The company turned to Color-Box® for a print solution that would not only be capable of
The manufacturer’s creative agency met with the Color-Box team at GP’s Richmond, Ind., facility to gain a full understanding of printing options. As a result, the creative agency was able to design concepts that would work seamlessly with the Color-Box production equipment. The packaging was upgraded from pre-printed flexographic to seven-color, sheet-fed lithographic printing that was capable of photographic image quality with realistic flesh tones, as well as metallic colors. Additional features of the Color-Box packaging solution include:
- Increased resolution for enhanced details;
- Higher registration precision for crisp prints;
- The flexibility to change designs without additional cost.
By changing to the Color-Box packaging, the manufacturer was able to:
- Save $1.5 million in print tooling expenses over 18 months;
- Reduce minimum order quantities by more than 75 percent;
- Decrease lead time by 50 percent;
- Slash inventory by 50 percent.
In addition, the detergent brand was happy to work with its creative team for a box that looks as appealing as the bottles it carries.