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In life, the details make all the difference. And that’s true for businesses too. The products. The interactions. The innovative ideas. At Georgia-Pacific Corrugated, we stand apart because of the qualities that make us unique.

Georgia-Pacific Success Story: Hot Potato

How Georgia-Pacific Helped a Family-Owned Company Win Nationwide Retail Business


From the perspective of a family-owned potato chip company, becoming a regional contract manufacturer of a private label line of potato chips for a global supermarket chain is a substantial opportunity.

Nationwide, each product on the supermarket’s store shelves is housed in retail ready packaging, creating a particularly competitive landscape for brands. To win the bid, the potato chip company turned to GP for an innovative package design that would stand out among crowded store shelves and communicate the quality of the supermarket’s private label brand. To top it off, all of this needed to be achieved without additional cost.


The team at Georgia-Pacific’s Kansas City, Mo., packaging plant collaborated to design the potato chips’ secondary packaging from top to bottom. To catch consumers’ eyes, GP was able to provide the vibrant three-color graphics that the supermarket required throughout the package.

Utilizing GP’s Clean and Easy-Perf™ technology, the new packaging featured clean perforation lines that made it quicker and easier for the supermarket’s retail store employees to set up the case for display. Most importantly, the Clean and Easy-Perf™ left the package looking sharp and attractive to consumers’ eyes.


By presenting Georgia-Pacific’s innovative Brand Ready Packaging (BRP)® solution as part of its bid, the potato chip company was selected as a regional manufacturer with the retail giant. GP’s new packaging solution helped the potato chip company achieve the following:

  • An increase of 25 percent in sales volume after being selected as a regional manufacturer for the private label line
  • Material savings of $186,000 as a result of the redesigned package, which reduced the square footage of paper used

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At Georgia-Pacific’s Innovation Institute®, we believe that collaboration with you is just the beginning of an in-depth process to find creative ways of reducing costs and improving the performance of your packaging.

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