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Georgia-Pacific Success Story: Tea Time

How Georgia-Pacific Helped Milo’s Tea Expand Their Market Share

Challenge

Milo’s Tea is famous in the south for their authentic and original sweet tea. As word spread and demand from both consumers and retailers increased over the years, the company needed to expand their distribution reach. To do this, the company would have to replace its reusable plastic crates with a more efficient solution.

The plastic crates presented limitations for a growing company like Milo’s because they had to be returned to their production facility and washed after every shipment, leading to increased transportation costs and a limited area of distribution. 

Solution

Georgia-Pacific collaborated with Milo’s Tea to identify a solution that would expand Milo’s distribution reach to a level not possible with Milo’s current process, without increasing costs and reducing subsequent retail margins.

Utilization of GP’s Packaging System Optimization (PSO®) process resulted in implementation of a corrugated bliss container. Once assembled, the package could be used in Milo’s current line or adapted to fit growing lines, as the company expanded. The new solution allowed Milo’s to move to a recyclable one-way shipper, removing the restrictions and costs associated with the plastic crates.

Result

Since incorporating Georgia-Pacific’s corrugated bliss containers, Milo’s has achieved:

  • The ability to simultaneously service an expanded territory while reducing costs and providing consumer value by lowering retail pricing.
  • An increase in market share through expansion of their distribution market into thousands of retail stores now serviced by Milo’s Tea providing product directly to retail warehouses instead of through route deliveries to individual stores.

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