Case Study: Cheers to Store Packaging

Challenge

For one Brewery Supplier, their cold-storage boxes held 44 pounds of a heavy herb. When stacked more than two pallets high, the 31-pound corrugated medium container they used would collapse, crushing the product. In addition, the box had a small print area that dwarfed the company logo and graphics, and was cluttered with product information.

With plans to increase its production by 46 percent in 2012, the company turned to Georgia-Pacific to develop a box with enhanced stacking strength that would allow the company to save on storage space and showcase its brand with eye-catching graphics.

Solution

GP visited the plant to collaborate and develop a solution to their packaging challenges. GP made the following modifications:

• Reoriented the flute direction to strengthen the box
• Upgraded to a 41-pound corrugated medium to strengthen the package against compression
• Developed a corrugated insert for internal structural support
• Updated graphics and expanded print area to improve placement of sustainability and product information, and provided a cleaner design on the box surface

Result

With GP’s modifications, the boxes can now be stacked four pallets high. As a result, the company saved more than $50,000 by decreasing warehouse storage and shipping costs within the first year alone.

In addition, the company’s logo now appears bigger and bolder on the box, alerting craft brewers to the brand.

The company was so satisfied with the value that GP added that it now purchases 100 percent of its packaging from GP. In addition, they have recommended GP to other manufacturers in the craft brew industry.