Case Study: Snack Food Packaging

Challenge

It’s always nice when someone else knows what you need before you even have to ask. Our customer is a snack food company with products being sold throughout the country in convenience stores and in larger grocery chains, such as Wal-Mart, Super Mart and BJ’s.

Georgia-Pacific has enjoyed a long-time relationship with the company, providing retail ready shipping cases for its well-known brands. GP proactively showed the company how a revamped retail ready package with new features would strengthen shelf presence and increase demand for its products.

Solution

The new secondary packaging for one snack product features colorful graphics that coordinate with the primary packaging for brand consistency and stronger shelf recognition. Georgia-Pacific’s new design included its innovative Clean and Easy-Perf® technology.

The new design:

• Consistently creates a smooth perforated edge to enhance brand image
• Expedites stocking the product on store shelves, allowing retailers to save on labor costs
• Eliminates the need for a knife to open the carton, making it a safer solution for retail stock employees and eliminates a source of product damage

Result

Thanks in part to the state-of-the-art package stemming from a trusted relationship, the company has experienced a 40 percent increase in sales. Because of the initial success, the company has since incorporated Georgia-Pacific’s Clean and Easy-Perf® technology for all of its brands.