Growing Smarter

Good business isn’t just about growth, it’s about creating value. We believe in growing in a way that benefits our customers and GP Cellulose, building for the long term. GP Cellulose. Growing Smarter™.

It's In Our DNA. And Everything We Do.

Safety. Sustainability. Customer Focus. Innovation. Quality. Value Creation. These are the strands in our DNA that set us apart. When you take a closer look, you’ll discover that they are evident in everything we do.

The Green Hand® Project

By participating in the Green Hand® Project, you can join GP Cellulose in helping UNICEF provide healthy and safe schools for children in China.

How You Can HelpThe Blue Hand® Project | The Green Hand® Project

The Blue Hand® Project

Positive results from The Green Hand® Project (2013 – 2019), response from customers, and a desire to support critical needs in countries where we do business led us to expand the program to India. The Blue Hand® Project (BHP) will donate $1 for every metric tonne of Golden Isles® fluff and specialty pulp purchased by customers in India with a maximum contribution of $500,000 to WASH programs in schools and pre-schools/early child development centers. With GP’s commitment of $500,000 (USD) over two years UNICEF could implement WASH interventions in up to two districts in one of India’s high burden states, which could help up to 10 million people, depending on the population of the targeted districts.

UNICEF in partnership with the Indian government is working to raise the water, sanitation, and hygiene standards in 13 states, currently impacting ~150,000 children. Through the support of GP Cellulose’s Blue Hand® Project, UNICEF will work to:

  • Develop quality policy briefs on proper WASH practices.
  • Deliver trainings to school officials, administrators, health professionals, and community workers on healthy WASH behaviors.
  • Increase awareness and visibility on the overall WASH methodology through focused campaign moments like World Water Day, Global Handwashing Day, and others.

For more information visit

UNICEF and the U.S. Fund for UNICEF do not endorse any brand or product. No portion of the purchase price is tax-deductible.

©2019 GP Cellulose GmbH. All rights reserved.  Blue Hand™ and the Blue Hand Logo are trademarks owned by GP Cellulose GmbH.

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The Green Hand®​ Project

The patented portfolio of Golden Isles fluff pulp has expanded with the new Golden Isles CO™ Fluff Pulp.

Our Locations

GP Cellulose operates four world-class, non-integrated wood pulp mills, one cotton linters pulp mill, and one cotton converting plant in the southeastern United States. We are committed to meeting the needs of our customers in more than 75 countries worldwide with quality products, global logistics and technical services.